If you are a photographer who has spent some time using stock photos, you know the difficulties that you have experienced when attempting to get your work published. The fact is that some photographers do not want to have their work published in places where they cannot control how it is used by other people. However, those who have used stock photos know the possibilities, here.
Consider this example; You decide to go through a photography agency and place an order for some stock photos. After placing the order, a representative of the agency visits your house to discuss the plan and finalize the deal. During the discussion, you get angry at the agent for making such a big deal out of a simple job. You tell the agent that you are going to inform all of your friends about your intention to use stock photos, and if the photographer ever complains that you were using his stock photos without permission, he will be sued for copyright infringement.
Now, let’s say that you did just that and you inform all of your friends about your plan to use stock photos. Then, guess what happens? A photographer whose photo you used complains to the photographer agency!
Yes, a photographer agency will take your complaint to the board of directors and make sure that you receive a warning. Even if the board of directors sends you a warning letter, the problem never goes away. The issue will continue to be brought up, and the risk of being sued continues to be increased as well.
Photographers have been trying to figure out how to get around this problem for a long time. One answer was to get a full-service digital marketing agency to handle all of the photos for them.
The problem with this solution is that the whole process takes a lot of time and it can be expensive. Many photographers have chosen to do business via e-commerce websites such as eBay. So, here is how to use stock photos to market your photography business online.
First, figure out which photographs you want to use in your portfolio. It is important to choose photographs that are compelling enough to give the viewer a strong impression of the photographer and their work.
Make sure that you include these photographs in your own website. Also, think about how your photographs will look when they are placed on your website.
Next, talk to your photographer agency. You may want to tell them exactly what you want for your website, and what sort of photographs you want. It is important to think about this step carefully, because if you don’t tell them exactly what you want, they will tell you what you don’t want!
Third, ensure that you place your photographs on a website that includes thumbnail search capabilities. This will allow people to search for photographs that are similar to the one that you have included in your portfolio.
Finally, find a reputable stock agency. The agency needs to be one that will provide excellent customer service and deliver a product that is professional and of high quality.
When it comes to using stock photos to market your photography business, remember that it can be frustrating. However, the solution is to market yourself through photography on your own terms, and use stock photos to make your photography business popular.