The strategy of using search engine optimization (SEO) is a process that increases the effectiveness of a website by using techniques. Today, the most popular search engine optimization is probably the most famous black hat SEO, where the search engine spider will crawl the website and, if the website contains content, will mark the website as non-relevant.
In the first stage, the search engines are given only a small fraction of the web page. This is a prelude to the actual spider which should be completely fed with all the information in the website and will be able to find the most relevant pages.
This is why the crawlers of the search engines have difficulty to differentiate between the two websites, and this can be very frustrating for the searchers. For this reason, the spider needs to get all the information that it can and then take its decision. The spider must also check the title of the web page and the meta tags of the website, but this is not enough because the size of the document is not enough to rank the page.
So, what is White Hat SEO techniques? This is the strategy of the webmaster, who pays for his or her web page being indexed by the search engines. Most people think that this is a way to simply allow their site to be indexed, but the truth is that by using keywords and proper SEO techniques, you can achieve better rankings and you will increase your traffic without any cost to your visitors.
For those who do not know what White Hat SEO is, the simple answer is that White Hat SEO does not employ black hat techniques. It is a set of rules and best practices.
Firstly, keep the keyword density at the lowest possible level. By keeping the keyword density low, the search engines find it more difficult to crawl the website and donot like to spend time crawling it. This means that the search engines will find it easier to rank the page, which will mean that the ranking of the website will be higher. Moreover, for White Hat SEO, low density of keywords means low competition.
Secondly, write short and catchy headlines for the company. In other words, make sure that the keywords are catchy enough and they do not remain longer than 140 characters. As a result, the more customers who will click on the links provided, the higher the rankings of the website will be.
Thirdly, make use of the articles of your web page. You can include them in the resource box of your website, as well as links to the company website. It is important to remember that link is crucial for obtaining higher rankings.
Fourthly, add backlinks to your website from other websites that are related to your business. By doing this, you will be able to attract visitors to your website and keep them interested in your products and services.
Fifthly, include banner advertisements on your websites. It will be helpful to build links with other affiliate websites, which would help to build up your presence in the market. You can also include links to your affiliate websites to keep your website in good position.
Sixthly, make use of link building campaigns, which include link exchanges, social bookmarking, and article submissions. You can see links at popular directories, as well as links pointing to your website from social bookmarking sites.
The last part of the White Hat SEO technique is to write articles and blogs that will provide useful information about your business and products. It is important to ensure that the information you provide is genuine and not exaggerated.